{"id":13862,"date":"2015-12-23T23:42:31","date_gmt":"2015-12-23T18:12:31","guid":{"rendered":"http:\/\/www.officechai.com\/?p=13862"},"modified":"2016-06-06T18:06:41","modified_gmt":"2016-06-06T12:36:41","slug":"startups-outdoor-advertising-india","status":"publish","type":"post","link":"https:\/\/officechai.com\/stories\/startups-outdoor-advertising-india\/","title":{"rendered":"Some Of The Most Interesting Outdoor Advertising Hacks Done By Indian Startups"},"content":{"rendered":"

One would presume that startups operating online businesses would rely heavily on online advertising to get noticed. And while that is true, they are also now experimenting with some unique advertising platforms to capture mindshare.<\/span><\/p>\n

Step out of the internet and on to the road and you’re sure to spot a billboard, hoarding or a unique out-of-home advertising prop plugging an ecommerce startup holding their own against the more established brands.<\/span><\/p>\n

While advertising through billboards, hoardings and usually any offline methods is considerably more expensive ( read: up to a million bucks for a months’ spot on a prime location billboard) than online advertising, flush with VC funding, most of the hot startups wouldn’t mind shelling out the dough to create a brand recall and stand out from the clutter. And just as well. It makes perfect sense to not only capture the ready\u00a0online audience, but also onboard and engage a potentially huge and captive offline audience on your platform.<\/span><\/p>\n

In an exclusive feature, here’s a roundup and analysis of some of the most interesting examples of offline and outdoor advertising by online startups and ecommerce players.<\/span><\/p>\n

1. Flipkart does good<\/strong><\/span><\/p>\n

When Flipkart had ads for its #AcchaKiya campaign all over the billboards, little did it expect to get trolled like this. Rival Snapdeal placed a billboard with a cheeky comeback right below! The hoardings were soon followed by photoshopped versions, by various brands, each cheekier than the last, becoming a viral meme.<\/span><\/p>\n

\"Online
Flipkart locks horn with Snapdeal in this hoarding war.<\/figcaption><\/figure>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

2. My ad is bigger than yours<\/strong><\/span><\/p>\n

To promote their respective discount sales<\/a><\/span> during Diwali, the 3 biggies in the Indian ecommerce sector had brought out full-page ads in leading dailies on the same day, making for some very ad-heavy newspaper reading on the day.<\/span><\/p>\n

\"snapdeal-flipkart-newspaper-ads\"
Photo: OfficeChai team<\/span><\/figcaption><\/figure>\n

 <\/p>\n

However, newspapers and billboard advertising is not the only offline route the startups are taking for their branding needs. Here are some interesting OOH (Out Of Home) attempts.<\/span><\/p>\n

 <\/p>\n

3. Faasos in a bus<\/strong><\/span><\/p>\n

The food tech restaurant is using the back of the seats of local buses as billboards. Considering that most of its audience is young, office going population, makes sense to invoke their hunger and create top of mind recall just before opportunities for ordering in food at office<\/a><\/span> come up.<\/span><\/p>\n

\"bus-seat-ads\"
Photo: OfficeChai team<\/span><\/figcaption><\/figure>\n

\u00a0<\/span><\/p>\n

4. Quikr is not missing the bus<\/strong><\/span><\/p>\n

Buy and sell classified ads platform Quikr is using the backs of the ubiquitous local buses well by promoting\u00a0its newly launched local home services<\/a><\/span> arm.<\/span><\/p>\n

\"behind-the-bus-ad\"
Photo: OfficeChai team<\/span><\/figcaption><\/figure>\n

 <\/p>\n

5. Ola wants you to miss the bus<\/strong><\/span><\/p>\n

Ola has found a perfect advertising hack in a most curious prop – the grab handles in a bus. A perfect reminder for every time when you stand in a crowded bus, better just take an Ola auto instead.<\/span><\/p>\n

\"Ola
Photo: OfficeChai team<\/figcaption><\/figure>\n

 <\/p>\n

6. Grabhouse bridging the gap.<\/strong><\/span><\/p>\n

Real estate portal Grabhouse has aptly put a hoarding promoting its house rentals services on a footover bridge.<\/span><\/p>\n

\"grabhouse-footover-bridge-ad\"
Photo: OfficeChai team<\/figcaption><\/figure>\n

\u00a0<\/span><\/p>\n

7. Snapdeal on a different train of thought<\/strong><\/span><\/p>\n

Snapdeal has taken mass advertising to an altogether different level with an outdoor campaign that involves ad wraps on local trains in Bombay and on buses in Rajasthan.<\/span><\/p>\n

\"snapdeap-ad-on-trains\"
Image courtesy: bestmediainfo<\/a><\/span><\/figcaption><\/figure>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

8. Lenskart’s got their backs.<\/strong><\/span><\/p>\n

Lenskart has its army of foot soldiers carrying<\/a><\/span> these LED hoardings strapped on their backs, ensuring eyeballs as they stride on in the city streets. But those who miss these, are probably the ones who need Lenskart the most!<\/span><\/p>\n

\"Human-back-LED-hoardings\"
Photo: OfficeChai team<\/figcaption><\/figure>\n

9. Ola parks its ads on your gate<\/strong><\/span><\/p>\n

Ola tries an old advertising hack with the No Parking signboard on residence gates, quite cleverly plugging the point that with an Ola, one doesn’t need to bother with the parking.<\/span><\/p>\n

\"Advertising
Photo: OfficeChai team<\/span><\/figcaption><\/figure>\n

 <\/p>\n

10. Swiggy swings the music fest way<\/strong><\/span><\/p>\n

If your primary audience is young, urban, upmarket crowd, it doesn’t make more sense than to advertise at a music festival with over 5000 footfalls. Swiggy was one of the sponsors for the hugely popular NH7 Weekender music festival, and other than a makeshift cafe at the venue, Swiggy had its branding placed right at the entrance, ensuring instant eyeballs and recall at the festival.<\/span><\/p>\n

\"Swiggy-advertising-at-nh7-
Photo: OfficeChai team<\/figcaption><\/figure>\n

11. Amazon’s chai carts<\/span><\/strong><\/p>\n

Piloting in Bangalore, Amazon\u2019s using these Chai carts<\/a><\/span> to\u00a0spread awareness about the company among local entrepreneurs and sellers in small cities and towns. These tea stalls stationed at strategic points in a city will offer free cups of tea\u00a0and conversations around getting businesses online.\u00a0<\/span><\/p>\n

\"amazon-chai-cart\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

While advertising through billboards, hoardings and usually any offline methods is considerably more expensive ( read: up to a million bucks for a months’ spot on a prime location billboard) than online advertising, flush with VC funding, most of the hot startups wouldn’t mind shelling out the dough to stand out from the clutter. And just as well. It makes perfect sense to not only capture the ready online audience, but also onboard and engage a potentially huge and captive offline audience on your platform.<\/p>\n","protected":false},"author":1,"featured_media":13875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46],"tags":[319,230,298,226,115,231],"class_list":["post-13862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-ecommerce","tag-flipkart","tag-indian-startups","tag-marketing","tag-ola","tag-snapdeal"],"yoast_head":"\nSome Of The Most Interesting Outdoor Advertising Hacks Done By Indian Startups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/stories\/startups-outdoor-advertising-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Some Of The Most Interesting Outdoor Advertising Hacks Done By Indian Startups\" \/>\n<meta property=\"og:description\" content=\"While advertising through billboards, hoardings and usually any offline methods is considerably more expensive ( read: up to a million bucks for a months' spot on a prime location billboard) than online advertising, flush with VC funding, most of the hot startups wouldn't mind shelling out the dough to stand out from the clutter. 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