{"id":22527,"date":"2016-11-04T13:51:43","date_gmt":"2016-11-04T08:21:43","guid":{"rendered":"http:\/\/officechai.com\/?p=22527"},"modified":"2016-11-04T13:55:24","modified_gmt":"2016-11-04T08:25:24","slug":"patanjali-indias-most-attractive-fmcg-brand-2","status":"publish","type":"post","link":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/","title":{"rendered":"Patanjali Is India’s Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report"},"content":{"rendered":"

Baba Ramdev<\/a><\/span> might not have an MBA, but in a few short years, he’s beaten branding professionals at their own game.<\/span><\/p>\n

Patanjali has pipped Hindustan Unilever (HUL) to be the most the attractive FMCG brand in India.\u00a0The top five most attractive brands in this category were Patanjali, HUL, Nirma, Emami and Procter & Gamble (P&G).<\/span><\/p>\n

\"Ramdev_260913_1\"<\/span><\/p>\n

These were the results of a survey brought out by Trust Research Advisory (TRA) and is based on primary research conducted on about 3,000 consumers across 16 cities.<\/span><\/p>\n

South Korean consumer electronics maker LG topped the overall 2016 list of India\u2019s most attractive brands. The top three places in the list were\u00a0bagged by foreign companies, with Sony and Samsung in\u00a0the second and third places.\u00a0LG was ranked at second position in the last year\u2019s list.<\/span><\/p>\n

Another notable inclusion in the list was Tata, which took a beating to slip to seventh place. It was at the fourth position last year. They survey though was conducted\u00a0prior to Cyrus Mistry\u2019s exit late last month and the ensuing drama<\/a><\/span> that followed it.\u00a0<\/span><\/p>\n

Among the other top brands were Bajaj (6th<\/sup>), Maruti Suzuki (8th<\/sup>) and Airtel (9th<\/sup>). Amul was ranked 32nd<\/sup> in the 156-brands list.\u00a0<\/span><\/p>\n

TRA is a brand-intelligence and data insights company dedicated to understand and analyze stakeholder behaviour through the proprietary matrices of Brand Trust and Brand Attractiveness. It conducts primary research with consumers and stakeholders to assist brands with their business decisions. The report on India’s Most Attractive Brands 2016 is the third in the series.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Baba Ramdev might not have an MBA, but in a few short years, he’s beaten branding professionals at their own game. Patanjali has…<\/p>\n","protected":false},"author":9,"featured_media":22528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-22527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nPatanjali Is India's Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patanjali Is India's Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report\" \/>\n<meta property=\"og:description\" content=\"Baba Ramdev might not have an MBA, but in a few short years, he’s beaten branding professionals at their own game. Patanjali has...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/\" \/>\n<meta property=\"og:site_name\" content=\"OfficeChai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OfficeChai\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-04T08:21:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-04T08:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"903\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Navin Bhatia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OfficeChai\" \/>\n<meta name=\"twitter:site\" content=\"@OfficeChai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Navin Bhatia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/\",\"url\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/\",\"name\":\"Patanjali Is India's Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report\",\"isPartOf\":{\"@id\":\"https:\/\/officechai.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1\",\"datePublished\":\"2016-11-04T08:21:43+00:00\",\"dateModified\":\"2016-11-04T08:25:24+00:00\",\"author\":{\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/e82debc3be61401dbcccef381daab391\"},\"breadcrumb\":{\"@id\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1\",\"width\":903,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/officechai.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Patanjali Is India’s Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/officechai.com\/#website\",\"url\":\"https:\/\/officechai.com\/\",\"name\":\"OfficeChai\",\"description\":\"Startups, Businesses And Careers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/officechai.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/e82debc3be61401dbcccef381daab391\",\"name\":\"Navin Bhatia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1cffc30f11f935c80cf0a2ac66907382ee40fab7bfc8be7ce7762dc52a8e0a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1cffc30f11f935c80cf0a2ac66907382ee40fab7bfc8be7ce7762dc52a8e0a5?s=96&d=mm&r=g\",\"caption\":\"Navin Bhatia\"},\"description\":\"Navin is a working professional with a keen eye on business and finance. He has over 30 years of experience in financial institutions.\",\"url\":\"https:\/\/officechai.com\/author\/navin-bhatia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Patanjali Is India's Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/","og_locale":"en_US","og_type":"article","og_title":"Patanjali Is India's Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report","og_description":"Baba Ramdev might not have an MBA, but in a few short years, he’s beaten branding professionals at their own game. Patanjali has...","og_url":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/","og_site_name":"OfficeChai","article_publisher":"https:\/\/www.facebook.com\/OfficeChai\/","article_published_time":"2016-11-04T08:21:43+00:00","article_modified_time":"2016-11-04T08:25:24+00:00","og_image":[{"width":903,"height":600,"url":"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1","type":"image\/jpeg"}],"author":"Navin Bhatia","twitter_card":"summary_large_image","twitter_creator":"@OfficeChai","twitter_site":"@OfficeChai","twitter_misc":{"Written by":"Navin Bhatia","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/","url":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/","name":"Patanjali Is India's Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report","isPartOf":{"@id":"https:\/\/officechai.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#primaryimage"},"image":{"@id":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1","datePublished":"2016-11-04T08:21:43+00:00","dateModified":"2016-11-04T08:25:24+00:00","author":{"@id":"https:\/\/officechai.com\/#\/schema\/person\/e82debc3be61401dbcccef381daab391"},"breadcrumb":{"@id":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#primaryimage","url":"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1","width":903,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/officechai.com\/news\/patanjali-indias-most-attractive-fmcg-brand-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/officechai.com\/"},{"@type":"ListItem","position":2,"name":"Patanjali Is India’s Most Attractive FMCG Brand, Ahead Of Hindustan Unilever And P&G: Report"}]},{"@type":"WebSite","@id":"https:\/\/officechai.com\/#website","url":"https:\/\/officechai.com\/","name":"OfficeChai","description":"Startups, Businesses And Careers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/officechai.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/officechai.com\/#\/schema\/person\/e82debc3be61401dbcccef381daab391","name":"Navin Bhatia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/officechai.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d1cffc30f11f935c80cf0a2ac66907382ee40fab7bfc8be7ce7762dc52a8e0a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1cffc30f11f935c80cf0a2ac66907382ee40fab7bfc8be7ce7762dc52a8e0a5?s=96&d=mm&r=g","caption":"Navin Bhatia"},"description":"Navin is a working professional with a keen eye on business and finance. He has over 30 years of experience in financial institutions.","url":"https:\/\/officechai.com\/author\/navin-bhatia\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2016\/11\/Ramdev_260913_1.jpg?fit=903%2C600&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p685C6-5Rl","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/posts\/22527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/comments?post=22527"}],"version-history":[{"count":4,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/posts\/22527\/revisions"}],"predecessor-version":[{"id":22532,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/posts\/22527\/revisions\/22532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/media\/22528"}],"wp:attachment":[{"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/media?parent=22527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/categories?post=22527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/officechai.com\/wp-json\/wp\/v2\/tags?post=22527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}