{"id":22533,"date":"2016-11-05T03:58:03","date_gmt":"2016-11-04T22:28:03","guid":{"rendered":"http:\/\/officechai.com\/?p=22533"},"modified":"2016-11-05T03:59:30","modified_gmt":"2016-11-04T22:29:30","slug":"facebook-now-earns-more-advertising-revenue-than-all-us-newspapers-put-together","status":"publish","type":"post","link":"https:\/\/officechai.com\/startups\/facebook-now-earns-more-advertising-revenue-than-all-us-newspapers-put-together\/","title":{"rendered":"Facebook Now Earns More Advertising Revenue Than All US Newspapers Put Together"},"content":{"rendered":"<p><span style=\"font-size: 12pt; color: #000000;\">This is what disruption looks like.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Facebook had started off as a small project to connect college students in the US. Around a decade later, it&#8217;s the biggest social network in the world. With its billion-plus monthly users, Facebook commands the attention of today&#8217;s population like no other medium. Predictably, advertisers are flocking to it, hoping to latch on to some of its\u00a0eyeballs. <\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">And they&#8217;re leaving traditional advertising mediums in the lurch.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Within a mere 10 years of its existence, Facebook\u00a0now earns more advertising revenue than all US newspapers put together. Over the last 9 months, ad revenue on Facebook was $17.9 billion (Rs. 1,20,000 crore). The sum of advertising revenue earned by American papers was $16.4 billion.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">In the last 9 months:<br \/>Facebook ad revenue: $17.9b\ud83d\udcf1\ud83d\udcbb<br \/>All newspaper ad revenue: $16.4b\ud83d\udcf0<br \/>. <a href=\"https:\/\/twitter.com\/ValaAfshar?ref_src=twsrc%5Etfw\">@ValaAfshar<\/a> <a href=\"https:\/\/t.co\/hn8rldas4r\">pic.twitter.com\/hn8rldas4r<\/a><\/p>\n<p>&mdash; JM Alvarez-Pallete (@jmalvpal) <a href=\"https:\/\/twitter.com\/jmalvpal\/status\/794286870226145280?ref_src=twsrc%5Etfw\">November 3, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">The reasons for this are twofold &#8211; even before Facebook burst on to the scene, Google had taken away a chunk of the revenue that newspaper publishers received. Newspaper ad revenues started falling the moment Google started offering advertisers its\u00a0AdWords program in 2001, and\u00a0by 2009, Google had overtaken newspapers altogether. Facebook, too, had been chipping away at print revenues since 2008, and has finally overtaken newspapers 8 years later.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">And this is as much of a tale of digital&#8217;s stunning rise as it is of print&#8217;s\u00a0precipitous\u00a0fall &#8211; it took a half century for annual newspaper print ad revenue to gradually increase from $20 billion in 1950 (adjusted for inflation in 2014 dollars) to $67 billion in 2000, and then it took only 12 years to go from $65.8 billion in ad revenues back to less than $20 billion in 2012, before falling even further in 2013 and 2014.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">And even newspapers&#8217; digital editions haven&#8217;t helped much. Even though most print newspapers also have websites, they just earn a fraction of their revenues from them &#8211; just around $3 billion, compared to $16 billion from their print publications. It&#8217;s the platforms, like Facebook, that are now kings, and earn a lion&#8217;s share of ad dollars.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">For now, Facebook is riding high. All these advertising revenues have meant that it&#8217;s now the 5th most valuable company in the world, and it&#8217;s setting its sights even higher, launching satellites and flying solar planes. But\u00a0it would do well to be careful &#8211; as print&#8217;s fall has shown, it doesn&#8217;t take long for market leaders to be dethroned by brash, young upstarts.<\/span><\/p>\n<p><span style=\"font-size: 10pt; color: #000000;\">Featured\u00a0image:\u00a0<span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/www.fangdigital.com\/wp-content\/uploads\/2013\/12\/facebook-newspaper.jpg\" target=\"_blank\">Fan Digital<\/a><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is what disruption looks like. Facebook had started off as a small project to connect college students in the US. Around a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254,46],"tags":[],"class_list":["post-22533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","category-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Now Earns More Advertising Revenue Than All US Newspapers Put Together<\/title>\n<meta name=\"description\" content=\"Within a mere 10 years of its existence, Facebook now earns more advertising revenue than all US newspapers put together.\" \/>\n<meta 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