{"id":27439,"date":"2017-08-10T14:27:52","date_gmt":"2017-08-10T08:57:52","guid":{"rendered":"http:\/\/officechai.com\/?p=27439"},"modified":"2017-08-10T14:27:52","modified_gmt":"2017-08-10T08:57:52","slug":"softbank-invests-flipkart-now-controls-large-indian-e-commerce-players","status":"publish","type":"post","link":"https:\/\/officechai.com\/news\/softbank-invests-flipkart-now-controls-large-indian-e-commerce-players\/","title":{"rendered":"Softbank Invests In Flipkart, Now Controls All Large Indian E-Commerce Players"},"content":{"rendered":"

Softbank now officially has a finger in every pie in the Indian e-commerce space.<\/span><\/p>\n

Flipkart has announced that Softbank has become the latest investor in its business.\u00a0The investment is part of the\u00a0previously announced financing round, where Flipkart had raised<\/span> <\/a>capital from Tencent, eBay and Microsoft. After this financing round, Flipkart says it will have in excess of $4 billion of cash (Rs. 26,000 crore) on its balance sheet.<\/span><\/p>\n

\"flipkart<\/span><\/p>\n

The investment is reportedly worth $2 billion, and makes Softbank the largest investor in Flipkart. Softbank is already the largest investor in Snapdeal, with a 36% stake in the company. And Softbank had also invested<\/span> <\/a>in Paytm in its last $1.4 billion funding round.<\/span><\/p>\n

Softbank had been reportedly pushing for a merger between Snapdeal and Flipkart, but the deal fell through. But after investing directly into Flipkart, Softbank now controls the three Indian e-commerce players that can take on Amazon. By having large stakes in Flipkart, Snapdeal and Paytm, Softbank has thrown its weight behind Indian e-tailers in attempting to thwart Amazon’s move in India.<\/span><\/p>\n

And Softbank might prove to be a worthy adversary. Like Amazon, it has a near inexhaustible supply of financial resources. And three Indian etailers ganging up against the American company could give a new dimension to India’s e-commerce sweepstakes. Over the last year, Amazon was beginning to look like the de-facto winner — Snapdeal had been reduced to a shell of its former self, and Flipkart had been outmaneuvered and outspent. But this infusion of funds from Softbank — and the controlling shares it holds in the three biggest e-commerce companies — could give Amazon cause to worry. And this news should come as good news for the Indian consumer — with Softbank being all in, it should start raining discounts once again.<\/span><\/p>\n

As far as Indian e-commerce is concerned, it’s been reduced to a simple battle — Amazon vs Softbank.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Softbank now officially has a finger in every pie in the Indian e-commerce space. Flipkart has announced that Softbank has become the latest…<\/p>\n","protected":false},"author":1,"featured_media":27440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[202,254],"tags":[],"class_list":["post-27439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-startups"],"yoast_head":"\nSoftbank Invests In Flipkart, Now Controls All Large Indian E-Commerce Players<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/news\/softbank-invests-flipkart-now-controls-large-indian-e-commerce-players\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softbank Invests In Flipkart, Now Controls All Large Indian E-Commerce Players\" \/>\n<meta property=\"og:description\" content=\"Softbank now officially has a finger in every pie in the Indian e-commerce space. 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