{"id":3059,"date":"2015-06-06T06:35:31","date_gmt":"2015-06-06T01:05:31","guid":{"rendered":"http:\/\/www.officechai.com\/?p=3059"},"modified":"2020-05-10T18:03:17","modified_gmt":"2020-05-10T12:33:17","slug":"the-viral-fevers-pitchers-a-review","status":"publish","type":"post","link":"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/","title":{"rendered":"All you wanted to know about India’s first show about startup life – TVF Pitchers"},"content":{"rendered":"

“When young people in India are tired<\/a><\/span> of their 9-5 jobs, they have 3 ways out – an MBA, the IAS, or a startup.”, Naveen Bansal’s boss complacently\u00a0says, staring at him across his desk.\u00a0Naveen has been guilty of the latter. The night before, he\u00a0had drunkenly telephoned\u00a0his boss, called him a chutiya,<\/em> and quit\u00a0to pursue his startup dreams.\u00a0<\/span><\/p>\n

While not everyone’s entrepreneurial\u00a0journey begins on a note as dramatic as this, young India is quite firmly\u00a0on the startup bandwagon.\u00a0For years now, the startup subculture had\u00a0been silently bubbling under the surface of mainstream consciousness, remaining\u00a0confined within college campuses and and funded incubators. But if we needed any more proof that it’s finally come of age, it’s in the form The Viral Fever’s new mini series, Pitchers<\/a><\/span>.<\/span><\/p>\n

\"n-PITCHERS-large570\"
The cast of Pitchers. (Courtesy: Huffington Post)<\/figcaption><\/figure>\n

 <\/p>\n

Pitchers follows the story of Naveen and his two friends, Yogendra\u00a0and Jitender, as they set about creating their own startup in the bustling metropolis of Mumbai. “They’re creating a Silicon Valley in Hiranandani now”, says one of the characters on the show, and the three protagonists find themselves smack in the middle of all the action. All three are jaded with their jobs, and inspiration to start off their\u00a0own venture is not in short supply. Naveen’s senior from college is a laconic CEO whose company has just been\u00a0valued at a billion dollars, and hoardings of successful startups (mainly Housing.com) scream at them wherever they go.<\/span><\/p>\n

They are faced with challenges that would be familiar to\u00a0most people who’ve taken the startup plunge – Jitender is reluctant to leave his job because he’s married and must spend most of his time grocery shopping, Naveen is simultaneously disbelieving and proud of his senior’s company’s $1 billion valuation, and Yogendra has trouble spelling ‘entrepreneurship’, but maintains that spirit, more than spelling, is crucial to a startup’s success.<\/span><\/p>\n

The show captures Mumbai’s\u00a0startup vibe well. It\u00a0effortlessly moves between the bustling bars, the overly colourful offices, and the cramped apartments with their water problems. The language, in typical TVF style, is conversational and authentic, and peppered with expletives.\u00a0The acting is spot on, with TVF regulars coming up with solid performances.\u00a0Humour has always been TVF’s forte, and Pitchers doesn’t disappoint.\u00a0It’s dry, sardonic and refreshingly mature.<\/span><\/p>\n

Where the show slips up is its pace. At 40 minutes, the episode seems stretched, and some of the longer montages\u00a0seem particularly forced. The writing, thought competent, does not quite have the zip and fluidity of the TVF’s absolutely brilliant previous offering, Permanent Roommates.<\/span><\/p>\n

This show also marks a beginning for TVF’s own video channel, TVFPlay.com. All of Pitchers’ episodes will debut here, and the Youtube release will follow a week later.\u00a0This is a bold move, and perhaps an attempt to break Youtube hegemony in the video industry, and would mean\u00a0that content creators get to keep a larger share of the advertising pie.<\/span><\/p>\n

Overall, Pitchers is a bold, commendable attempt. Shot at over Rs. 50 lakh per episode, it is India’s most expensive web series to date<\/a><\/span>. This show could well determine how independently produced video content is received in India. TVF is a startup too, and one whose progress traditional media should\u00a0be watching very keenly.<\/span><\/p>\n

 <\/p>\n

Recommended Reads:<\/span><\/p>\n

How this Indian Startup CEO Has Proved To Be The Most Badass CEO Around<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Pitchers follows the story of Naveen and his two friends, Yogendra and Jitender, as they set about creating their own startup in the bustling metropolis of Mumbai. “They’re creating a Silicon Valley in Hiranandani now”, says one of the characters on the show, and the three protagonists find themselves smack in the middle of it. All three are jaded with their jobs, and inspiration to start off their own venture is not in short supply. Naveen’s senior from college is a laconic CEO whose company has just been valued at a billion dollars, and hoardings of successful startups (mainly Housing.com) scream at the three in the city.<\/p>\n","protected":false},"author":2,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[254],"tags":[280,279],"class_list":["post-3059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-pitchers","tag-tvf"],"yoast_head":"\nAll you wanted to know about India's first show about startup life - TVF Pitchers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All you wanted to know about India's first show about startup life - TVF Pitchers\" \/>\n<meta property=\"og:description\" content=\"Pitchers follows the story of Naveen and his two friends, Yogendra and Jitender, as they set about creating their own startup in the bustling metropolis of Mumbai. "They're creating a Silicon Valley in Hiranandani now", says one of the characters on the show, and the three protagonists find themselves smack in the middle of it. All three are jaded with their jobs, and inspiration to start off their own venture is not in short supply. Naveen's senior from college is a laconic CEO whose company has just been valued at a billion dollars, and hoardings of successful startups (mainly Housing.com) scream at the three in the city.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/\" \/>\n<meta property=\"og:site_name\" content=\"OfficeChai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OfficeChai\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-06T01:05:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-10T12:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/06\/n-PITCHERS-large570.jpg?fit=570%2C238&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bart Eshwar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@OfficeChai\" \/>\n<meta name=\"twitter:site\" content=\"@OfficeChai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bart Eshwar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/\",\"url\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/\",\"name\":\"All you wanted to know about India's first show about startup life - TVF Pitchers\",\"isPartOf\":{\"@id\":\"https:\/\/officechai.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/06\/n-PITCHERS-large570.jpg?fit=570%2C238&ssl=1\",\"datePublished\":\"2015-06-06T01:05:31+00:00\",\"dateModified\":\"2020-05-10T12:33:17+00:00\",\"author\":{\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/b33bbc9cd71f8bebf290a266692ec380\"},\"breadcrumb\":{\"@id\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/06\/n-PITCHERS-large570.jpg?fit=570%2C238&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/06\/n-PITCHERS-large570.jpg?fit=570%2C238&ssl=1\",\"width\":570,\"height\":238,\"caption\":\"Indian startups\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/officechai.com\/startups\/the-viral-fevers-pitchers-a-review\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/officechai.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"All you wanted to know about India’s first show about startup life – TVF Pitchers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/officechai.com\/#website\",\"url\":\"https:\/\/officechai.com\/\",\"name\":\"OfficeChai\",\"description\":\"Startups, Businesses And Careers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/officechai.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/b33bbc9cd71f8bebf290a266692ec380\",\"name\":\"Bart Eshwar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/officechai.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f48cf0b2f17ca1ae00050bdf99bd011f9d3cada36ebd57303af1626cb336ff5e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f48cf0b2f17ca1ae00050bdf99bd011f9d3cada36ebd57303af1626cb336ff5e?s=96&d=mm&r=g\",\"caption\":\"Bart Eshwar\"},\"description\":\"Bart Eshwar is interested in startups, business and green tea. 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