{"id":30708,"date":"2018-07-16T21:10:18","date_gmt":"2018-07-16T15:40:18","guid":{"rendered":"http:\/\/officechai.com\/?p=30708"},"modified":"2018-08-05T22:10:36","modified_gmt":"2018-08-05T16:40:36","slug":"what-is-branding-why-its-important","status":"publish","type":"post","link":"https:\/\/officechai.com\/learn\/what-is-branding-why-its-important\/","title":{"rendered":"What is Branding & Why It\u2019s Important?"},"content":{"rendered":"

You walk into a store and look for a packaged bottle of water. There are two shelves of these, one displaying bottles with a plain white label that reads just \u201cwater\u201d, and another with bottles that are wrapped in a well-designed and attractive blue plastic jacket that has a bold lettering reading AquaDel<\/em>. There is a tagline under it as well that says \u201cfinest you can get in a bottle\u201d.<\/span><\/p>\n

\"what<\/span><\/p>\n

The price difference between these two categories is around 5%, with the second one more expensive. So, the question for you here is- which one would you pick? If you are like most people, then you answer would be AquaDel<\/em>. But why is that? The answer lies in branding<\/strong>.<\/span><\/p>\n

What is branding?<\/strong><\/span><\/p>\n

Branding is a lot of things. However, most of all, it\u2019s what that gives a business a unique identity, a personality. The example above is a case in point.<\/span><\/p>\n

You were given two options for purchasing a packaged bottle of water. However, despite the cheaper option available, you went for the expensive one i.e. AquaDel<\/em>.<\/span><\/p>\n

The thing is that although the other one was cheap, it was devoid of any identity. It would have done the job just fine as it was packaged water after all. However, it was genetic and did not make any effort in attract the customer. On the other hand, AquaDel<\/em> was visually appealing and had a comforting tagline that helped to build confidence. Although it was costly, it showcased itself as a better product. This brings us to the next question.<\/span><\/p>\n

Why is branding important?<\/strong><\/span><\/p>\n

\"what<\/span><\/p>\n

Your brand image matters more than you think<\/a><\/span>. It gives your business a personality and character, makes it stand out from the rivals that have generic identities in the market.<\/span><\/p>\n

Branding is important because:<\/span><\/p>\n