{"id":32881,"date":"2019-07-08T19:11:11","date_gmt":"2019-07-08T13:41:11","guid":{"rendered":"http:\/\/officechai.com\/?p=32881"},"modified":"2019-07-08T19:11:11","modified_gmt":"2019-07-08T13:41:11","slug":"zomatos-tweet-asking-users-eat-homecooked-food-takes-internet-companies-join","status":"publish","type":"post","link":"https:\/\/officechai.com\/startups\/zomatos-tweet-asking-users-eat-homecooked-food-takes-internet-companies-join\/","title":{"rendered":"Zomato’s Tweet Asking Users Eat More Homecooked Food Takes Over Internet, Other Companies Join In"},"content":{"rendered":"

Marketing in the digital age is weird — traditional campaigns have been taken over by social media influencers, and companies now don’t just sell products, they try to sell whole lifestyles. But one can fully appreciate how strange things have gotten when a tweet from a company asking customers to use less of its own product ends up being the biggest marketing move of all.<\/span><\/p>\n

Zomato’s tweet asking users to eat more home-cooked food has gone viral. “Guys, kabhi kabhi ghar ka khana bhi kha lena chahiye<\/em>“, the company had playfully tweeted on 3rd July. On the face of it, you’d think the tweet would hurt Zomato’s business — as more people cook at home, there are fewer takers for Zomato’s food delivery service. But Zomato’s tweet, which felt like part friendly advice, partly humblebrag about how popular its service was, seemed to strike a chord.<\/span><\/p>\n

https:\/\/twitter.com\/ZomatoIN\/status\/1146337153674174465<\/p>\n

But even as the tweet racked up retweets and likes — it had been retweeted more than 3,000 times at the time of writing — other companies joined in. YouTube India asked users to put away their phones and find some time to sleep.<\/span><\/p>\n

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Guys, kabhi kabhi raat ke 3 baje, phone side pe rakh ke \ud83d\ude34 jaana chahiye https:\/\/t.co\/pnhLejzVBK<\/a><\/p>\n

— YouTube India (@YouTubeIndia) July 5, 2019<\/a><\/p><\/blockquote>\n