{"id":35369,"date":"2020-06-03T11:52:45","date_gmt":"2020-06-03T06:22:45","guid":{"rendered":"http:\/\/officechai.com\/?p=35369"},"modified":"2020-06-13T21:56:13","modified_gmt":"2020-06-13T16:26:13","slug":"american-companies-take-an-anti-racism-stand-on-social-media","status":"publish","type":"post","link":"https:\/\/officechai.com\/news\/american-companies-take-an-anti-racism-stand-on-social-media\/","title":{"rendered":"American Companies Take An Anti-Racism Stand En Masse Amid Countrywide Riots And Protests In The US"},"content":{"rendered":"<p><span style=\"font-size: 12pt; color: #000000;\">As the USA flares up in nationwide protests and riots in response to the death of George Floyd last week at the hands of a white police officer in an alleged act of racism, American companies are making their stand clear online.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">As individuals across social media stage virtual protests, walkouts, and change their profile images to all black in an event being dubbed the &#8220;BlackTuesday&#8221;, corporate America too is doing its bit. In an unprecedented show of solidarity with the Black community against a case of systemic racism in the country, brands across sizes and industries have been taking a stand against racism and vocally endorsing their support for diversity and inclusiveness across their social media and other communication channels.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Over the last two-three days, mostly all American brands have suspended their regular marketing communications and replaced them with posts, messages, emails, and profile picture changes to reflect their stand on the issue.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">Sportswear major Nike was one of the first major brands to put up a video message in support of the movement. It turned its iconic\u00a0&#8220;Just do it&#8221; tagline into &#8220;For once don&#8217;t do it&#8221; with the copy &#8220;Don&#8217;t pretend there&#8217;s no problem in America.\u00a0 Don&#8217;t turn your back on racism.\u00a0 Don&#8217;t accept innocent lives being taken from us. Don&#8217;t make any more excuses. Don&#8217;t think this doesn&#8217;t affect you. For once don&#8217;t do it.&#8221;<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CAygJoHABcX\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\">\n<div style=\"padding: 16px;\"><a style=\"background: #FFFFFF; line-height: 0; padding: 0 0; text-align: center; text-decoration: none; width: 100%;\" href=\"https:\/\/www.instagram.com\/p\/CAygJoHABcX\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\"><br \/>\n<\/a><\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\"><\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/CAygJoHABcX\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\">Let\u2019s all be part of the change. \u2800 \u2800 #UntilWeAllWin<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A post shared by <a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px;\" href=\"https:\/\/www.instagram.com\/nike\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\"> Nike<\/a> (@nike) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2020-05-29T22:50:05+00:00\">May 29, 2020 at 3:50pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/www.instagram.com\/embed.js\" async=\"\"><\/script><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><br \/>\n<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">Amazon US was one of the first major corporates to update its Twitter in support of the Black community in the country.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/yI4MYEDz4C\">pic.twitter.com\/yI4MYEDz4C<\/a><\/p>\n<p>&mdash; Amazon (@amazon) <a href=\"https:\/\/twitter.com\/amazon\/status\/1267140211861073927?ref_src=twsrc%5Etfw\">May 31, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">Marvel Studios followed.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/MIYKHdnCE3\">pic.twitter.com\/MIYKHdnCE3<\/a><\/p>\n<p>&mdash; Marvel Studios (@MarvelStudios) <a href=\"https:\/\/twitter.com\/MarvelStudios\/status\/1267202512857096192?ref_src=twsrc%5Etfw\">May 31, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">Both Youtube and Twitter changed their profile image, header and bio on Twitter to stand in solidarity.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-35371\" src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-10.52.29-AM.png?resize=601%2C451\" alt=\"Screenshot 2020-06-03 at 10.52.29 AM\" width=\"601\" height=\"451\" srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-10.52.29-AM.png?w=601&amp;ssl=1 601w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-10.52.29-AM.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-10.52.29-AM.png?resize=500%2C375&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-10.52.29-AM.png?resize=600%2C450&amp;ssl=1 600w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">AirBnb went on to announce a\u00a0$500,000 donation to the NAACP and the Black Lives Matter organizations.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-35372 lazyload\" data-src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-11.02.46-AM.png?resize=480%2C592\" alt=\"Screenshot 2020-06-03 at 11.02.46 AM\" width=\"480\" height=\"592\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-11.02.46-AM.png?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-03-at-11.02.46-AM.png?resize=243%2C300&amp;ssl=1 243w\" data-sizes=\"(max-width: 480px) 100vw, 480px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/592;\" \/><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">With a focus on standing for diversity and inclusion, Intuit and Salesforce too put out posts against racism.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-35389 lazyload\" data-src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=640%2C355\" alt=\"companies showing their support for diversity and inclusion\" width=\"640\" height=\"355\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=768%2C427&amp;ssl=1 768w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=500%2C278&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=600%2C333&amp;ssl=1 600w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=660%2C365&amp;ssl=1 660w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-34.jpg?resize=71%2C40&amp;ssl=1 71w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/355;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Companies like Loreal, Peloton, Zillow, Spotify and others twisted their own taglines and brand messaging to fit the anti-racism narrative.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-35383 lazyload\" data-src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-33.jpg?resize=640%2C512\" alt=\"brand messaging anti racism stand\" width=\"640\" height=\"512\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-33.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-33.jpg?resize=300%2C240&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-33.jpg?resize=768%2C614&amp;ssl=1 768w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-33.jpg?resize=500%2C400&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-33.jpg?resize=600%2C480&amp;ssl=1 600w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/512;\" \/><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Update: On June 3rd, American toy maker giant Lego announced it&#8217;s donating $4mn to supporting black children and causes related to education children on equality.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-35446 lazyload\" data-src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-05-at-12.27.59-PM.png?resize=496%2C547\" alt=\"lego supports black community\" width=\"496\" height=\"547\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-05-at-12.27.59-PM.png?w=496&amp;ssl=1 496w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/Screenshot-2020-06-05-at-12.27.59-PM.png?resize=272%2C300&amp;ssl=1 272w\" data-sizes=\"(max-width: 496px) 100vw, 496px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 496px; --smush-placeholder-aspect-ratio: 496\/547;\" \/><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Many small companies also put out special emailers with talking points on supporting the black community, donation links, links to black literature and other support bases.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-35379 lazyload\" data-src=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-31.jpg?resize=640%2C385\" alt=\"pjimage (31)\" width=\"640\" height=\"385\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-31.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-31.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-31.jpg?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-31.jpg?resize=500%2C300&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-31.jpg?resize=600%2C360&amp;ssl=1 600w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/385;\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">A few notable American brands that have so far refrained from participating in the conversation about the situation are Walmart, Dell, Uber, Coke, and Pepsi.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">The near synchronised brand messaging has also come with its own share of criticism. Some are accusing the brands of using the Black Lives Matter movement as a marketing prop. There&#8217;s an account that went so far as sharing a satirical meme on the boilerplate template of the stand taken by the companies on social media implying its hollowness.<\/span><\/p>\n<p>https:\/\/twitter.com\/Campster\/status\/1267183124582215680?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed&#038;ref_url=https%3A%2F%2Fwww.buzzfeednews.com%2Farticle%2Fadeonibada%2Fgeneric-brands-george-floyd-protest-statement<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">It&#8217;s not the first time that companies have let their marketing feeds take a socio-political tinge. But the current massive stands taken by the companies against racism triggered by George Floyd&#8217;s unfortunate death comes as a reminder that corporates and politics can barely function in silos anymore. In a world where people are increasingly expecting the companies they support to leverage their large platforms to raise their voice, the companies that don&#8217;t, could stand to lose more than just loyalty of their customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the USA flares up in nationwide protests and riots in response to the death of George Lloyd last week at the hands of a white police officer in an alleged act of racism, American companies are making their stand clear online.<\/p>\n<p>As individuals across social media stage virtual protests, walkouts, and change their profile images to all black in an event being called the &#8220;BlackTuesday&#8221;, corporate America too is doing its bit. In an unprecedented show of solidarity with the Black community against a case of systemic racism in the country, brands across sizes and industries have been taking a stand against racism and showing their support for the Black Lives Matter movement across their social media and other communication channels.<\/p>\n","protected":false},"author":1,"featured_media":35380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[202,46],"tags":[832],"class_list":["post-35369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-stories","tag-anti-racism-stand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>American Companies Take An Anti-Racism Stand En Masse Amid Countrywide Riots And Protests In The US<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/news\/american-companies-take-an-anti-racism-stand-on-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Companies Take An Anti-Racism Stand En Masse Amid Countrywide Riots And Protests In The US\" \/>\n<meta property=\"og:description\" content=\"As the USA flares up in nationwide protests and riots in response to the death of George Lloyd last week at the hands of a white police officer in an alleged act of racism, American companies are making their stand clear online.  As individuals across social media stage virtual protests, walkouts, and change their profile images to all black in an event being called the &quot;BlackTuesday&quot;, corporate America too is doing its bit. In an unprecedented show of solidarity with the Black community against a case of systemic racism in the country, brands across sizes and industries have been taking a stand against racism and showing their support for the Black Lives Matter movement across their social media and other communication channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/officechai.com\/news\/american-companies-take-an-anti-racism-stand-on-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"OfficeChai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OfficeChai\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-03T06:22:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-13T16:26:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2020\/06\/pjimage-32.jpg?fit=1200%2C630&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta 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As individuals across social media stage virtual protests, walkouts, and change their profile images to all black in an event being called the \"BlackTuesday\", corporate America too is doing its bit. 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