{"id":5023,"date":"2015-08-10T13:50:50","date_gmt":"2015-08-10T08:20:50","guid":{"rendered":"http:\/\/www.officechai.com\/?p=5023"},"modified":"2016-03-12T10:09:38","modified_gmt":"2016-03-12T04:39:38","slug":"baba-ramdev-as-entrepreneur-success-story","status":"publish","type":"post","link":"https:\/\/officechai.com\/stories\/baba-ramdev-as-entrepreneur-success-story\/","title":{"rendered":"11 Lessons Startup Entrepreneurs Can Learn From Baba Ramdev&#8217;s Success Story"},"content":{"rendered":"<p><span style=\"font-size: 12pt; color: #000000;\">A New York Times article called him &#8220;An Indian, who built Yoga Empire, a product and symbol of the New India, A yogic fusion of Richard Simmons, Dr. Oz and Oprah Winfrey, irrepressible and bursting with Vedic wisdom.&#8221; It may not be far from the truth to recognize Baba Ramdev as an icon, one who&#8217;s bringing the age old Indian art of meditation and exercise to mainstream media on one hand, and on another, with his Patanjali range of Ayurvedic products, has created a 1200 crore business.<\/span><\/p>\n<figure id=\"attachment_5823\" aria-describedby=\"caption-attachment-5823\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5823 size-large\" src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev-1024x680.jpg?resize=640%2C425\" alt=\"baba ramdev\" width=\"640\" height=\"425\" srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?resize=500%2C332&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?resize=600%2C399&amp;ssl=1 600w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?resize=95%2C62&amp;ssl=1 95w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?w=1600&amp;ssl=1 1600w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/baba-ramdev.jpg?w=1280 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-5823\" class=\"wp-caption-text\"><span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/www.gaylaxymag.com\/wp-content\/uploads\/2013\/12\/baba_ramdev.jpg-photos-2.jpg\" target=\"_blank\">Image Source<\/a><\/span><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">While sometimes this Baba- Born Ramkrishna Yadav- may shock some of the more rationals in the country with a few ludicrous statements, (Ayurveda can &#8220;cure&#8221; AIDS), crossdressing appearances and whacky antics, what one can&#8217;t take away from the maverick is his success, his hard work, and his business savvy. He&#8217;s an unlikely entrepreneur that without the fanfare of a Bansal or a Birla is quietely, (and sometimes not so quietly) touching lives in ways that a Flipkart or a Unilever may not. Here are a few lessons even the modern day entrepreneur can learn from Baba Ramdev.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-size: 14pt;\"><strong>1. Stronghold and expertise on the subject<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Today Baba is known for taking the age-old Indian art of meditation and exercise to the average household in India. However Baba Ramdev is no overnight success. Behind his muscle flexing, and if bizarre statements, lie years of practice and building an expertise in Yog. (He insists Yoga be pronounced correctly as &#8220;Yog&#8221;, according to the Hindi Devnagari script.) Baba Ramdev studied Indian scripture, Yoga and Sanskrit in various Gurukuls while growing up. He&#8217;s even trained various villagers in Haryana for free, alongside studying. So, next time you see him suck his stomach making you wonder if it ever existed, know that he&#8217;s no freak, but a trained Yogi, who&#8217;s practised the art for years.<\/span><\/p>\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I m proud of the fact that,I dropped out of Macaulay edu sys in 8th &amp; continued in indian Vedic edu system in gurukuls of Kishangarh &amp; Kalwa<\/p>\n<p>&mdash; \u0938\u094d\u0935\u093e\u092e\u0940 \u0930\u093e\u092e\u0926\u0947\u0935 (@yogrishiramdev) <a href=\"https:\/\/twitter.com\/yogrishiramdev\/status\/624104828399030272?ref_src=twsrc%5Etfw\">July 23, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p><span style=\"font-size: 14pt; color: #000000;\"><strong>2. Has a profit making venture that&#8217;s constantly growing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">While most startups in India are grappling with monetizing their ventures, despite all the financial backing from the VCs, Baba Ramdev also happens to be the founder of a 1200cr brand. Get this, according to a Times of India report, for fiscal 2014, <a style=\"color: #000000;\" href=\"http:\/\/www.speakingtree.in\/topics\/health\/patanjali\" target=\"_blank\">Patanjali<\/a> Ayurved, the company that started to make Ayurveda accessible and has expanded into a full-fledged FMCG company, clocked a turnover of about Rs 1,200 crore, up from about Rs 850 crore a year earlier and Rs 450 crore in fiscal 2012, company filings and industry sources said. And in the current fiscal, Patanjali is expected to clock a turnover of Rs 2,000 crore,\u00a0marking a 67% jump from the previous fiscal.<\/span><\/p>\n<figure id=\"attachment_5777\" aria-describedby=\"caption-attachment-5777\" style=\"width: 634px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"size-full wp-image-5777 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png?resize=634%2C443\" alt=\"baba-ramdev-1200-crore-venture\" width=\"634\" height=\"443\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png?w=634&amp;ssl=1 634w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png?resize=300%2C210&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png?resize=500%2C349&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png?resize=600%2C419&amp;ssl=1 600w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.21.43-am.png?resize=200%2C140&amp;ssl=1 200w\" data-sizes=\"(max-width: 634px) 100vw, 634px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 634px; --smush-placeholder-aspect-ratio: 634\/443;\" \/><\/a><figcaption id=\"caption-attachment-5777\" class=\"wp-caption-text\">Image Source: TOI<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-size: 14pt;\"><strong>3. Hires the best<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Baba Ramdev understands that building a business means hiring the best, most qualified people who know their stuff. So, Ramdev&#8217;s Patanjali group of companies do not hire a MBAs or &#8220;Digital Ninjas&#8221;, but hard core experts in the field which includes Masters in Science, Biology and preference is given to Phds. No cutting corners for this one.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.52.22-am.png\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5775 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.52.22-am.png?resize=640%2C152\" alt=\"Screen Shot 2015-08-09 at 10.52.22 am\" width=\"640\" height=\"152\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.52.22-am.png?w=681&amp;ssl=1 681w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.52.22-am.png?resize=300%2C71&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.52.22-am.png?resize=500%2C119&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.52.22-am.png?resize=600%2C143&amp;ssl=1 600w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/152;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt; color: #000000;\"><strong>4. Understands the market<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">While startups in India are only waking up to the expansive opportunity of reaching hyperlocal market, with the help of regional languages, Baba Ramdev has a firm grip on his biggest market. His Facebook posts alternate betwen Hindi and English, reaching out to the Hindi speaking population, the largest homogenous set in the country, estimated to be about 12mn people.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.36.08-am.png\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5751 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.36.08-am.png?resize=463%2C518\" alt=\"Screen Shot 2015-08-09 at 10.36.08 am\" width=\"463\" height=\"518\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.36.08-am.png?w=463&amp;ssl=1 463w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.36.08-am.png?resize=268%2C300&amp;ssl=1 268w\" data-sizes=\"(max-width: 463px) 100vw, 463px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 463px; --smush-placeholder-aspect-ratio: 463\/518;\" \/><\/a><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\"><strong>5. Believes in leveraging a successful personal brand and connecting with the audience<\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">A successful entrepreneur believes in connecting with the people and leveraging your personality for the brand. Steve Jobs was synonymous with Apple as <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/www.officechai.com\/stories\/11-reasons-that-make-richard-branson-the-coolest-boss-ever\/\" target=\"_blank\">Richard Branson<\/a><\/span> is with the Virgin group. Baba has over 500k <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"https:\/\/twitter.com\/yogrishiramdev\" target=\"_blank\">twitter<\/a><\/span> followers, and keeps them engaged with regular updates and replies. In India where personalities trump products, it&#8217;s important to have a brand of your own.<\/span><\/p>\n<p>https:\/\/twitter.com\/yogrishiramdev\/status\/621566908471488512<\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Baba Ramdev personally endorses the products, and is ubiquitous on most of the branding. The brand Patanjali gains enormously from the cult following Baba Ramdev has built for himself over the years.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-full wp-image-5772 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?resize=478%2C475\" alt=\"baba-ramdev-patanjali\" width=\"478\" height=\"475\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?w=478&amp;ssl=1 478w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?resize=300%2C298&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?resize=65%2C65&amp;ssl=1 65w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?resize=83%2C83&amp;ssl=1 83w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-10.51.14-am.png?resize=120%2C120&amp;ssl=1 120w\" data-sizes=\"(max-width: 478px) 100vw, 478px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 478px; --smush-placeholder-aspect-ratio: 478\/475;\" \/><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\"><span style=\"font-size: 14pt;\"><strong>6. Low Cost Marketer<\/strong><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">While conventional FMCG companies pull out no stops towards marketing and branding, Baba Ramdev goes at it with minimal branding expenses. When was the last time you saw an ad for a Patanjali product? And yet the Patanjali range of products with its turnover of 1200 crore, rivals that of industry giants like Emami and Marico.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">[Update: while the low cost marketing may have been Patanjali&#8217;s forte back when this article was published, a recent BARC report <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/www.dnaindia.com\/money\/report-patanjali-ayurved-outpaces-cadbury-parle-to-become-largest-advertiser-this-week-2174615\" target=\"_blank\">says<\/a><\/span> that Patanjali was the largest advertiser in India in January, 2016]<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter size-large wp-image-5820 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am-1024x527.png?resize=640%2C329\" alt=\"Screen Shot 2015-08-09 at 11.21.47 am\" width=\"640\" height=\"329\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png?resize=1024%2C527&amp;ssl=1 1024w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png?resize=300%2C154&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png?resize=500%2C257&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png?resize=600%2C309&amp;ssl=1 600w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png?w=1355&amp;ssl=1 1355w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.21.47-am.png?w=1280 1280w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/329;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt; color: #000000;\"><strong>7. Has made a truly 100% Indian product, for the country<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">In a country of 1+ bn population, 70% of which lives in rural and semi-urban areas, the reach and availability of foreign and MNC brands is limited, and the price points are beyond affordability. The Patanjali range of products, made completely in India and offered at low prices is the need of the hour.\u00a0According to a study, &#8220;The national and multinational fast moving consumer goods (FMCG) brands playing in the fast growing $ 1 trillion Indian market (2012) have started facing intimidation from home-grown, and an absolutely &#8216;Swadeshi&#8217; competitor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt; color: #000000;\"><strong>8. May just have the most functional ecommerce site<\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">While it may not have a flat, minimal design, high resolution photos, icons, and a pretty UX, the Patanjali website has been in existence since 2011- a time when ecommerce in India had just started finding its feet spearheaded by the likes Flipkart, Amazon and Myntra.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 12pt;\">The Patanjali website is well-stocked, updated, and has a few nifty features like related videos that show the product&#8217;s ads under additional details. How cool is that?<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.05.47-am.png\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter wp-image-5797 lazyload\" data-src=\"https:\/\/i0.wp.com\/www.officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.05.47-am.png?resize=640%2C434\" alt=\"Screen Shot 2015-08-09 at 11.05.47 am\" width=\"640\" height=\"434\" data-srcset=\"https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.05.47-am.png?w=956&amp;ssl=1 956w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.05.47-am.png?resize=300%2C203&amp;ssl=1 300w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.05.47-am.png?resize=500%2C339&amp;ssl=1 500w, https:\/\/i0.wp.com\/officechai.com\/wp-content\/uploads\/2015\/08\/Screen-Shot-2015-08-09-at-11.05.47-am.png?resize=600%2C407&amp;ssl=1 600w\" data-sizes=\"(max-width: 640px) 100vw, 640px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/434;\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt; color: #000000;\"><strong>9. Has a vision, and understands opportunity to materialise it<\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Those who have been regular audience of Baba Ramdev&#8217;s discourses on TV would recall his vendetta against Maggi and other &#8220;foreign brands of Colas&#8221;, which he considered harmful and unhealthy. \u00a0Weeks ago, when traces of harmful substances like lead and MSG were found in Maggi, and the country was battling with the possibility of their favourite 2 minute noodles facing extinction soon, Baba Ramdev jumped in on the opportunity and <span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"http:\/\/www.newsnation.in\/article\/81123-now-baba-ramdev-patanjali-noodles-replace-2-minute-maggi-india.html\" target=\"_blank\">announced<\/a><\/span> that under Patanjali, he&#8217;d be launching a safe, no maida version of the Noodles. (However he denied that the photos floating around on social media were the said noodles, and clarified that the photo was actually of the Namkeen biscuits)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong><span style=\"color: #000000;\">10. Attacking International Expansion<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Are you planning to offer shippping outside of India? Have a remote office? Baba knows that just like Yoga- the biggest Indian export to the west, his Ayurvedic range of products have a huge market abroad. The Yoga Guru has\u00a0acquired an Ayurvedic medicine company in the name of Herbo Ved in the USA, for an undisclosed sum to sell the new products abroad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"font-size: 14pt;\">11. Baba Ramdev has a sense of social good<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Reports claim that Patanjali aims to reinvest all of its profits over the next 5 years into non-profit social and development causes.<\/span><\/p>\n<p><span style=\"font-size: 12pt; color: #000000;\">Little wonder that Patanjali&#8217;s success is now the talk of boardroom discussion too so much so that not just kiranas but big retailers like Reliance Retail, Big Bazaar, Hyper City and Star Bazaar are also stocking Ramdev&#8217;s FMCG products. But the real play is online. While Patanjali&#8217;s products are already available at e-commerce site BigBasket, Ramdev is now aiming for Amazon too. For Baba Ramdev, no stretch is difficult enough, including the possibility of being recognised as a mega-successful entrepreneur in the days to come.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While sometimes this Baba may shock some of the more rationals in the country with a few shocking statements, (Ayurveda can &#8220;cure&#8221; AIDS, crossdressing appearances and whacky antics, what one can&#8217;t take away from the maverick is his success, his hard work, and his business savvy. He&#8217;s an unlikely entrepreneur that without the fanfare of a Bansal or a Birla is quietely, (and sometimes not so quietly) touching lives in ways that a Flipkart or a Unilever may not.<\/p>\n","protected":false},"author":1,"featured_media":5823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46],"tags":[540],"class_list":["post-5023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-indian-ecommerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 Lessons Startup Entrepreneurs Can Learn From Baba Ramdev&#039;s Success Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/officechai.com\/stories\/baba-ramdev-as-entrepreneur-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Lessons Startup Entrepreneurs Can Learn From Baba Ramdev&#039;s Success Story\" \/>\n<meta property=\"og:description\" content=\"While sometimes this Baba may shock some of the more rationals in the country with a few shocking statements, (Ayurveda can &quot;cure&quot; AIDS, crossdressing appearances and whacky antics, what one can&#039;t take away from the maverick is his success, his hard work, and his business savvy. 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